AI Content Quality Hub Content Optimiser
Beta

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Use your Microsoft account to access the Content Optimiser.

Optimise your page

Paste any ING Belgium page URL. The optimiser will analyse SEO performance, apply Content Design guidelines, and generate an improved version.

Supports NL, FR, and EN pages on ing.be

Create a new page

Describe what page you need. The content engine will generate a fully structured, SEO-optimised, legally compliant page from your briefing.

What makes a good briefing?

Include the product or topic, who the page is for, what you want visitors to do (CTA), and the key messages (3-5 points). The system handles structure, SEO, and compliance automatically.

Write freely. The system extracts what it needs. You can also paste an existing brief.

Optimising your page

00:00
1
Starting
Initialising the optimisation process
2
Collecting data
3
SEO strategy
4
UX strategy
5
Content Design strategy
6
Resolving conflicts
7
UX restructure
8
SEO rewrite
9
Content Design rewrite
10
Legal compliance check
11
Generating output
Complete
Your page is ready for review

SEO Optimisations

Content Design Corrections

UX Restructure

Legal Compliance

Content Comparison